The Importance of Genuine Followers on Instagram 1

Building Authenticity Through Genuine Followers

Instagram has become an essential part of building a brand, whether you’re an individual influencer or a company looking to promote your products. While the number of followers may be tempting, there is an increasing need to have genuine followers. The way to measure an Instagram account’s performance is not just the number of followers but the meaningful engagement that these followers generate. This genuine engagement requires authenticity and trust between the account owner and the followers. Hence, emphasis is laid on building authenticity through genuine followers, and below are reasons why:

  • Genuine followers build trust: Trust is the foundation upon which a brand is built. Genuine followers create a genuine relationship with the brand and help to create a positive reputation. They are invested in the brand’s image and will, therefore, do everything to ensure that it remains positive.
  • Genuine followers help to create wider reach: Having genuine followers ensures that your brand reaches a larger audience potential audience. They will share the content with their friends and family; hence, your reach will be organic, wider, and more targeted to the audience that you want to reach
  • Genuine followers create meaningful engagement: Since genuine followers are actively interested in your brand, they are more likely to engage with the account, for instance, they like, comment, share, or tag your content, and this creates both brand awareness and personalized touch points with your target audience. The engagement becomes more meaningful because it is not merely quantitative, but qualitative engagement.
  • The Dilemma of Fake Followers

    Fake followers, also known as bots, are a growing concern on Instagram. These are algorithms operated accounts that follow and generate fake engagements to even their real accounts’ activity supposed to be for a fee. Influencers and even brands often pay for these fake followers to gain in the hundreds of thousands in numbers. While it may seem like an effective shortcut to gaining popularity, this comes at a higher cost in the long run.

    There is a phenomenon known as the Bot Purge whereby Instagram does periodic cleanses on the platform, regularly deleting the fake accounts. This affects the targeted accounts’ numbers, and it may become challenging for one’s brand to rebuild their broken reputation. Furthermore, the fake followers don’t add value to your brand and positively do not create a meaningful engagement that you would require if you were after real success on Instagram.

    It’s also worth noting that it’s not only fake accounts that pose a problem. You might have genuine followers acquired through dubious means, and they could be inauthentic for instance, followers that follow you just because you followed them first. These accounts are unlikely to add value to your account.

    The Power of Micro-Influencers

    Micro-influencers have emerged as the go-to social media influencers for many brands. While micro-influencers have between 1,000 to 100,000 followers, they have become essential in reaching specific demographics and audiences that are unique.

    Micro-influencers have been able to create trust with their followers, and these followers trust their recommendations. It’s also more possible to trace real interactions and engagement with micro-influencers due to their smaller following. Generally, they have a more meaningful impact and often have higher engagement rates than macro-influencers. They generate more organic, targeted, and meaningful interactions that contribute positively to your brand image and reputation. Lastly, since their followings are niche and unique, your brand can reach a more targeted and active audience.

    Good Instagram Practices to Attract and Retain Genuine Followers

    In building authenticity and gaining genuine followers, there are several good Instagram practices: Expand your understanding of the topic discussed in this piece by exploring the recommended external site. instagram followers, discover valuable insights and fresh perspectives to further enhance your understanding of the topic.

  • Create engaging content that is consistent with your brand: Build and develop a brand image that your followers can associate with easily.
  • Interact with your audience: Responding to public comments and direct messages helps create personalized touchpoints with the audience.
  • Use Hashtags: Using relevant hashtags in posts will increase visibility in the search results and attract potential followers who are interested in the niche. Reviews have shown that up to 30 Hashtags can increase your Instagram post engagement.
  • Promotions and Giveaways: These offer an incentive for followers to participate in creating a meaning interaction that can be key to converting passive followers to active followers.
  • Collaborating with other Influencers: Collaborating with other influencers who have similar audiences increases Instagram’s reach within your niche and helps boost followers.
  • Conclusion

    Genuine followers are one of the critical areas of having a successful business on Instagram. They are essential for the brand’s future growth and sustainability because they bring meaningful interactions and engagements that help build credibility, loyalty, and reputation for your brand. In the end, the efforts and genuine appreciation of your followers boost your brand personality and improve your brand’s performance positively.

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